Agriculture is up against enormous challenges: how to feed a growing world population, the pressure of climate change, and limited natural resources. Innovations in agricultural research and development translate into specific solutions to protect crops from pests, diseases, and weeds. In Latin America, there is more pest incidence and aggressiveness than in other latitudes, which increases the likelihood of pests becoming more resistant. CuidAgro, integrated by government and members of the agribusiness through associations in 18 countries in Latin America, is bringing farmers training courses to help improve their productivity, agricultural practices, and ultimately ensure a more sustainable agriculture. Properly using technologies is a responsibility shared by farmers, distributors, manufacturers, and authorities.